C A R O L I N A

A N D R E A S S O N

SUCCESS

Billboard and Posters

2017

 

In a self evaluation form I was once asked ”How do you measure you’re own success?”, it has been a sort of reminiscence ever since, the meaning of success. So by the framework of Auroville I created an idea of a modell based around a billboard-concept with messages on each side visualizing; ”Are you expecting success?”, ”Failure” and ”Maslow's hierarchy of needs”. The thought is to place the board in a less crowded environment, to make the question a shape like thought, a inner vision of a societal expectation yet mental exclamation mark. This together with connected posters that would be spread around Auroville, as a reminder of success - the ideal and the utopian. The size of the billboard is thought to be monumental and raised over the surrounding nature.

 

Including:

1 modell

3 posters

 

Modell:

Scale - 1:200

Full size (meter)

Sign, each side: 12 x 9

Sign, hight: 35

Trees, hight: 20- 25

 

 

 

 

 

 

Photos: © Heidrun Holzfeind